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TELECOM · ATTENTION ECONOMY
Attention turned into connectivity and rewards.
Mobile line, music, content, community, cashback and wallet built around the user.
- Telecom
- App
- Rewards
- Customer area
The challenge
The starting point.
Operators compete on price while customers build their daily relationship through content, communities and digital services.
The system we built
From a business need to a connected experience.
We designed a mobile experience that connects connectivity, content consumption, rewards and wallet in one product.
- Product strategy
- Mobile experience
- Connectivity
- Rewards and cashback
- Community
What changes
A better-connected operation.
A telecom proposition with a more frequent and recognisable relationship than simply managing a plan.